Friday, February 29, 2008
Thursday, February 21, 2008
Advertising and the World
Advertising and the World
What do people say about advertising?
“Culture is the place and space where a society tells stories about itself, where values are articulated and expressed, where notions of good and evil, of morality and value, are defined. Every society has a cultural field that talks about these things. In our culture it is the stories of advertising that dominate the cultural field. Advertising, in fact, is the main storyteller of our society” – Sut Jhally
This quote talks about the characteristics of advertising and how they can affect people. It can affect us by telling a story of how they think our society should be. Society portrays women as skinny people who have perfect skin, are glamorous because of their makeup. Most of the younger girls think that if they get that make up and skin cleanser they will be just like the models and will have a perfect life. That however is not the case as I see it. I believe that advertisers portray their products this way because all they want to do is sell their product and get more money. However they money they earn is equally spent on things that they find appealing in other ads. Therefore advertising is just another endless stream of greedy people (in 99 percent of the cases). It tells us the story of the skinny people who can have it all because they are what people are looking for and looking up to.
What do people say about advertising?
“Culture is the place and space where a society tells stories about itself, where values are articulated and expressed, where notions of good and evil, of morality and value, are defined. Every society has a cultural field that talks about these things. In our culture it is the stories of advertising that dominate the cultural field. Advertising, in fact, is the main storyteller of our society” – Sut Jhally
This quote talks about the characteristics of advertising and how they can affect people. It can affect us by telling a story of how they think our society should be. Society portrays women as skinny people who have perfect skin, are glamorous because of their makeup. Most of the younger girls think that if they get that make up and skin cleanser they will be just like the models and will have a perfect life. That however is not the case as I see it. I believe that advertisers portray their products this way because all they want to do is sell their product and get more money. However they money they earn is equally spent on things that they find appealing in other ads. Therefore advertising is just another endless stream of greedy people (in 99 percent of the cases). It tells us the story of the skinny people who can have it all because they are what people are looking for and looking up to.
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